Your Role And The Challenges That You Face In Your Day
To Day Routine:
I'm currently working as a Global Marketing Director
with RB. My job revolves around future proofing and ring fencing the brand
growth for the next 3-5 years via keeping it relevant, contemporary and at the
same time engaging for its audiences. The life of a marketer is anything but
boring with marketing moving from Products to Purpose, from Information to
Experience, from Repetition to Surprise, from Transaction to Relationships and
from Propositions to Conversations. Today's consumer is hyper-connected,
hyper-accelerated and hyper-empowered, she is curious, demanding and impatient
with an attention span less than that of a goldfish. As a Marketer, it becomes
imperative to constantly stay abreast with the latest in Trends/Technology that
is impacting the change- be it lifestyle, mindset or behavior, to be able to
then combine the power of logic and imagination and to be able to offer
meaningful solutions. Being the catalyst of innovation requires mastering 3
fundamental creative skills. i) A consumer centric mindset that puts
consumer in the front center of every action. ii) An experimental attitude to
iteratively discover what is truly useful, feasible and viable. iii) An
approach to think differently and search for new novel alternatives to existing
solutions. As a marketer, I am in this constant pursuit to learn, experiment
and acquire new skills to be able to forge forward.
About Traveling:
As many would say, I was born with a Hippie heart and
Happy Feet. Travel to me is like an insatiable quest for inspiration, novelty,
adventure, discovery, history, culture, art, food and rediscovering myself.
Travel for me is not a niche affair not necessarily always fancy locations,
luxurious hotels or fine dining. It could be the most modest offbeat locations,
living like a local, walking through dusty roads and sampling local street
food.
Passion That Drives You And Managing To Follow Your Dreams
Along With Your Professional Life:
To me life without passion is like food without
seasoning. It's important for everyone to be passionate about something that
then helps one chase the dreams. The biggest win is when you take passion
and give it wings and not just treat it as an afterthought or as a weekend
hobby. I've been passionate about Storytelling that stems from my love for
travel, learning and experiencing people, cultures and cuisines, which find its
way back through my stories as a marketer. I enjoy travelling whether for
work or for leisure and I truly treasure my travel memories. These travel
experiences enrich me with my understanding of human emotions, nuances of human
behavior, attitude towards life and allow me to make better human connections.
As a marketer these experiences form the bedrock of insights which help me
craft meaningful communication that allows me to strike conversations with my
audience on shared interests and values.
Your Bucket List:
I have a never-ending bucket list from trekking to
Machu Pichu to chasing northern lights to stargazing in Wales to an expedition
in the Amazon forest. I think this list keeps me alive and hungry for
experiences. And sometimes just a drive to the countryside, sitting by a lonely
brook, sampling food at a local bakery which probably would have never been
part of any list is just as exciting, refreshing and memorable.
Advice For Others:
Just go explore. travel the world. You can always make
money, but you can't always make memories.
