Discovery Of Passion:
After selling my own
companies, I offered my services as a consultant to various industries and
discovered that although at the time my expertise lay in sales and marketing, a
more holistic approach is required which means that everybody is involved in
the success of an enterprise. To this
end I became very excited and involved in speaking not only to management but
directly to the workforce and took great pleasure from seeing my words turned
into success. The excitement that I got
from that made me more and more passionate about what made businesses succeed
and more importantly what made them fail.
Using Your Setbacks As Learning Experiences:
Strangely enough, it is the
failures and disasters that teach us the best lessons. Often very successful
people write books on how they became successful and when you read them you
realise that they don’t understand how they became successful or how much luck
played a part. There is an expression in
the UK that says “As a parent you can either be a shining example or a terrible
warning” and I believe that sometimes the terrible warning has more
impact. Actually, it can be more useful
to speak to a beggar and ask him how he fell because he will know how it
happened as opposed to a rich person who is often surprised by their
success. In my own experience I
have not only been able to learn from my own mistakes but I have also been a
very keen observer of other peoples’ which has not stopped me being adventurous
but I do it with sensible caution.
Use Of Extensive Humour In
Helping Business Transform Their Approach:
A very famous British
comedian, who later became a famous business thinker said “You don’t have to be
sombre to be serious” and Roger Law the maker of the Spitting Image puppets
recently said “You can’t really change anybody’s mind by shouting at them, but
you can with humour.” A lot of the
business messages that I deliver are a bit tough and I sugar the pill by
delivering them in funny stories.
Inspiration To
Write Thought-Provoking Books:
I wrote the books because I
felt deeply about the subjects that they cover and deeply about the
readers. I wanted to make each book as
different as possible but the most important thing to me and the thing that
would excite me the most would be if the readers felt that the books had helped
them towards the success they were looking for.
Nothing gives me greater pleasure than getting a nice letter or email
from somebody who has enjoyed and benefitted from one of my books.
Mentors That Have Inspired
You And Lessons Learnt:
Strangely enough the people
who have inspired me have not necessarily been from the business community and
I have gained insight and inspiration from people as diverse as Eric Berne the
psychologist to Bob the Builder the character for children! I voraciously read every business book I can
lay my hand on and even ones that I feel are awful, tiresome or boring, always
have some useful golden nuggets hidden inside.
Advice To The Upcoming
Business Leaders:
My first piece of advice is
to keep their business idea as simple as possible and whilst I would encourage
innovation I do warn that pioneers are people that are found face down in the
dirt with arrows in their back!
Sometimes it is best to find an idea that is simple and that works and
just to do it better. For anybody
starting out do not be too nervous to start and do not be so confident that you
don’t see the dangers. It is like
setting off on a sea voyage – whilst you must leave the harbour you should not
do it in a leaking boat but should have a map, a compass, a radio, and to know
where to find help if you need it.