Initial
journey towards creating your own venture as an independent innovator,
nurturing you to become a successful CEO:
When I began my entrepreneurship journey, I
was determined to make an impact on the world. I started out by observing what
is important and that's when I figured out that food, water and air safety were
critical because these are the basic necessities of life; improving their
quality will improve the overall quality of life. Hence my personal mission was
to improve food, water and air quality in India. This was also triggered by an
event when a very close friend of mine was diagnosed with food poisoning-
severe enough that he was hospitalized. He had fits and basically had three
worms in his brain. That’s when I realized that small steps should be taken to
improve food safety. When I looked at the state of food safety in the country
at that point in time, 15 years ago, I realized that a lot could be done in
this space and that’s exactly why I started to work and grow in this area. To
be a successful CEO, you have to be a successful leader first. You have to have
empathy for your teammates and clients, a vision which other people can rely on
and a strong enough purpose. I kept trying my best to always work to solve
large problems; solve them quickly and effectively whilst ensuring that I am
able to add some kind of value to the world around.
Biggest
challenge you have faced in your career and how did you overcome it:
As an entrepreneur, innovation becomes a
crucial part of who you are and how you grow as a person and an organization. But
with experiments come a lot of struggles, setbacks, disappointments and
failures. Your ability to handle them sets you apart from others. At Equinox we
always say, “Fail forward, fail fast, so you can figure out what works.” We
experiment a lot and many of them don’t work, but then the ones that do, allow
us to scale. One of the biggest challenges I faced in my career was when I
created a product in the hygiene space called ‘Hygiene Shield’. It was a
certification for Hygiene and Safety for restaurants and food manufacturers. I
put a lot of effort creating the product and we spent a lot of marketing money
on selling the product, but we literally sold in single digits. It was an
absolute public failure. I felt horrible that I am such a promoter of hygiene
and safety and I created this product which I thought would do really well but
it didn’t. I soon learned that whenever people are spending money, they need
resorts to turn it from an expense to an investment. Once we were able to apply
this principle, we actually became one of the largest auditing companies in the
country, partnering with many other brands like Zomato, Swiggy, Dineout and the
like. Since then, we have conducted 50 thousand+ audits across the country. Thus,
my failure transformed into a mantra behind my future success.
Your key
leadership strengths and any particular business challenge that you had taken
in your hands and solved that made the single biggest impact on the organization:
I think any C-suite leader will instantly
understand how important a good leadership is. Like I always say, ‘Be the
Leader you never had’. I’ve had fantastic leaders in the past but something
that I realised helped myself and the organization grow was having 'No Ego'. I
tried getting good people on board and allowing them to do what they do best.
It is ok for people to disagree with you and I think that is a very important
value that I was able to bring to the table. We have created a work culture where
we make sure that we let ideas grow. It could be from anybody but their opinions
need to find space to stand on its own feet; the concept is called Meritocracy.
I think that was one of the biggest changes that I was able to bring and
probably had the biggest impact on the organization where we allow people to
disagree with each other, to challenge core beliefs, the first principles and
create wonderful products and experiences for the people.
Your
personal mantra to the perfect work-life balance as well as your personal goals
in life apart from business and how they aligned with your expectations, values
and in turn your position of high responsibility as a CEO:
When you start off as an entrepreneur with
your first company, the work life balance can be quite tricky because there are
so many different balls in the air that you have to manage. But as your company
starts stabilizing a little bit and you start getting good people on board,
they shoulder some of your burdens. This is when you can start focusing on work
life balance where after office you can switch off and focus on your personal
life. Something that has been very important to me is my family and personal
health. For the longest time I gave priority only to my family, which came at
the cost of personal health. Over the last 2 years, I decided that personal
health and family are equally important. I started managing my time in a better
way in order to focus on my workout and diet regime. In the last two years I
have been able to lose almost 15kgs and stepped into a healthier lifestyle
which involves living right everyday. On the personal side, I have two kids and
I love spending time with them too. Everyday, my work ends at a certain time and
then you’ll find me around my kids, doing activities like drawing, reading,
watching movies or playing chess which we enjoy together. It’s a lot of fun and
I always look forward to that.
As a
National Resource Person for FSSAI, your take on the evolution of health and
fitness in our country and the importance of healthy lifestyle for the coming
generation:
I would
say that the pandemic has made everyone conscious about their health choices.
People are definitely making efforts to become more aware and knowledgeable
about the food they consume and the activities they indulge in. This could be
one of the most positive things amidst the crisis. However, I still feel India
has a long way to go in terms of health literacy. Lack of awareness can lead to
stigma and stereotyping, especially when it comes to food-borne or water-borne
illnesses. It’s crucial to understand the causes behind these diseases and
encourage communities to incorporate safe and hygienic practices in their
routines and promote a healthy lifestyle for the coming generation. FSSAI is
putting in a lot of effort in different campaigns that they are running across
the country like ‘Eat Right India’, ‘Eat Right Campus’ and ‘Aaj se thoda kam’
campaign. A lot of public outreach campaigns have been created to educate the
citizens on what healthy behaviour looks like, the different steps they can
implement at home for healthy living. Making nutrition labels mandatory was a
very important move, because now everything you eat, you are very well aware of
what you are putting in your body. Making nutrition labels mandatory in
restaurants is also going to be one of the most forward-thinking moves, as many
countries still don’t have that and this is definitely going to inspire them.
Who would
you consider to be the mentor that helped you overcome difficulties and what is
the most valuable lesson your mentor has taught you:
I realised the value of mentorship early in
life. A mentor who has really pushed me to become more successful is Dr.
Velumani, the Chairman of Thyrocare. He is somebody who has taught me two very
important lessons in life- to have a vision that is much larger than yourself
and the importance of process. Whenever I discuss about my dreams and visions
with him, he supports me at every step and pushes me to work harder. He has
also helped me identify how creating processes in an organization allows you to
scale flawlessly. For every other aspect in business or personal life, having a
mentor is absolutely critical. I have a
mentor for PR, Strategy, Finance, Collaborations, creating a powerful brand
etc. For all these different aspects, these mentors play a fantastic role in my
life and I am grateful for having such terrific people around. To contribute
further, I personally mentor a lot of start-ups and founders in whichever way I
can. I used to be an Angel investor and have stopped doing that now, but my
mentoring still continues; be it strategy, raising funds, growth hacking and
the like. I am always happy to help fellow entrepreneurs grow their businesses.