Ananya Shetty - Founder of Rage Room: The Woman Redesigning Emotional Wellness in India

Ananya Shetty

Ananya Shetty

"Laugh wildly. Rage and love with equal force. Life is best lived on the edges, with intense experiences that open our perception on what’s possible." Ananya Shetty

Born to Be Different: A Girl Who Didn’t Fit the Frame

Growing up in a middle-class immigrant family, there were a lot of ups and downs. Financially, things weren’t easy. But my parents gave me exposure to the real world—they wanted me to be independent. They made sure I had access to good education, and most importantly, they taught me to think. To not just accept things at face value, but to question them.

Still, there was a mold I was expected to fit. I wasn’t allowed to wear certain clothes, act a certain way, or even dream of becoming an entrepreneur. My family (though we were a business family) didn’t think the business world was for someone like me. They said it was cruel, harsh, and too big. Back then, I resisted that idea. I believed in equality, in the power of women to do whatever they wanted. But as I stepped into this world, I began to understand the depth of what they were saying.

Being a woman entrepreneur in a physically demanding, male-dominated space like mine—where your staff is mostly men, where you're interacting with landlords and contractors daily—it’s tough. It’s not about capability. It’s about the constant challenge of being taken seriously, of being seen as more than “just a woman.”

But being a woman entrepreneur—even in a physically demanding, male-dominated industry like mine—has turned out to be one of the most powerful experiences of my life. Not because it’s easy. But because it forces you to grow into a version of yourself that’s both soft and strong. There’s a unique kind of freedom in being able to design your own schedule, your own way of leading. And I’ve come to see that what the world often overlooks—empathy, emotional intelligence, the instinct to nurture—is actually what sets us apart. It’s what builds healthier teams, creates more meaningful customer experiences, and slowly, quietly, changes the game.

 

IIT Madras: Where the Rebellion Took Shape

Despite my creative instinct and desire to study psychology in UG, I studied Physics at IIT Madras—mostly because that’s what was expected of someone who was “a topper.” But the best thing that happened to me there was that I found people like me. People who didn’t just live for grades or the next placement. People who wanted to create.

It was in college that I began questioning the larger system we’re all plugged into. Together with a few peers, I started working on emotional wellness initiatives. It was there, around the age of 19, that the journey of challenging mental health norms began. We noticed how the IIT system operated at full speed, but no one paused to ask—“Are we okay?”

Post-college, I started a marketing agency. It did well, but it didn’t fulfill me. Then I stumbled upon something online—people were talking on Reddit and Twitter about wanting to vent, to destroy things in a safe space. A rage room, essentially. India didn’t have anything like that.

And that’s how it began—with a tiny pilot project to test the waters. Could people in this country accept such a radical concept? The answer was loud and clear: YES.

 

The Rage Room Revolution: Healing in Shards

What we created wasn’t just a business—it was a movement. People came in—couples, friends, solo visitors—and left their pain behind in pieces of broken plates, shattered electronics, and flying glass.

Some came in furious and left lighter. Others came to end a relationship and ended up reconciling. I saw people hug, cry, scream—there’s something deeply healing about breaking things when you’ve been taught your whole life to stay composed.

Women made up the majority of our organic footfall—nearly 75–80%. And in a society that constantly teaches women to bottle things up, seeing them scream, release, and cry was transformative.

We expanded to Bangalore, Mumbai, and recently opened in Delhi—Lajpat Nagar, to be specific. Opening in Delhi as the solo founder was the toughest. The male gaze was intense, and the objectification made it emotionally draining. I remember being stunned by how workers—painters, cleaners—treated me and other women with such casual disrespect. It’s something I never faced in Bangalore or Mumbai.

But the Delhi branch also gave me moments I’ll never forget—a lawyer who cried over a lost case, people who found peace, and young college students who walked in dancing and walked out introspecting.

One group came in for fun—laughing, filming, dancing—and ended up breaking down emotionally. That’s the power of a rage room. It disarms you. You come thinking it’s all fun and games, and you walk out understanding yourself better.

We’ve seen everything—from stress relief to deep emotional breakthroughs. It’s a release people didn’t know they needed. Even I didn’t know I needed it—until I started watching it change lives.

 

Rage, Microaggressions & the Bigger Mission

But this work made me realize something deeper. People are hurting. Constantly. And it’s not always the big, dramatic kind of hurt—it’s microaggressions, everyday frustrations, unprocessed emotions. We lash out at our teammates, raise our voice unnecessarily, dismiss others’ efforts. Not because we’re bad people, but because we’re carrying pain we haven’t processed.

I want to help people see that. To identify that pattern. Because we’re so busy surviving, we never pause to ask, “Why am I like this?”

Most people don’t even know they’re in pain. They don’t know their tone is harsh, their response is dismissive, or their actions are rooted in unhealed trauma. But the consequences are real—relationships break, workplaces turn toxic, and we keep passing our pain around like a curse.

This is the work I want to do now. Not just help people break bottles, but help them break patterns. Help them see themselves. Heal. Rebuild.

I’m now working on a curated gifting platform called Jreka that lets people create personalized, joyful moments—like hosting a Pirates of the Caribbean themed party within 10 minutes. It’s about creating daily pockets of joy and meaning, even in the chaos.

And beyond that? I have one mission: impact a billion lives in 10 years. Especially people from underprivileged backgrounds—those who don’t have access to healing or space to feel. There’s so much brilliance stuck in sorrow, and if I can help free even a fraction of it, that’s a life worth living.

 

On Work, Love, and Living Fully

People talk about work-life balance like it’s a set of scales. I don’t buy it. If you love your work, it doesn’t need to be balanced against life—it is part of life. What matters more than balance is presence. When I’m working, I’m all in. When I’m with my loved ones, I’m all there. That’s the real magic.

Do I believe in a perfect day off? Not really. My idea of rest looks like a quiet escape into nature—somewhere peaceful, surrounded by the people I love. But even there, I’m thinking, dreaming, building. Work isn’t something I switch off from. I breathe it. It’s in my blood. But I’ve also learned—through mistakes and heartache—that no amount of passion for work can replace love. There were times I forgot to be kind. I missed the moments that mattered. I let ambition outrun empathy. And I paid the price.

So now, I choose differently. I show up for the people who matter. I stay grounded. But I don’t pull back when things get hard either. On days when the easier choice would be to cancel the meeting, disappear, or go quiet—I stay in it. I remind myself why I started.

Consistency is now my superpower. Because when you’re a small fish in a massive ocean, talent isn’t what gets you noticed. It’s the grit. The showing up. The refusal to quit when no one’s watching. In the end, we remember the outcome—not the discomfort. And I don’t want to look back one day and say, “I stopped because I was tired.” I want to say, “I showed up. Every damn day.”

 

Final Word: Smash What’s Holding You Back

Pain lives in the hidden corners of our hearts. And most of us spend our lives running away from those dark corners. But there’s freedom in facing them. There’s healing in breaking what no longer serves us.

So smash it. Break the silence. Cry loudly. Laugh wildly. Rage and love with equal force. Life is best lived on the edges, with intense experiences that open our perception on what’s possible.

Because that’s what makes us human.