How powerful personal branding can be the game-changer to your story?
Your uniqueness is what truly sets you apart from the other competitors in the league, pacing head to head in the rat race- your personal brand underpins the weight of your unique combination of skills and experiences that make you who you are. It is determined by how you present yourself to the job-market, to peers at work, your clients and to all that surrounds you.
As true it might stand as to how most of us count on values as the guiding notes to life, the image plays an equally crucial part in determining circumstances for one. As limitless soft-skills have entered the board, being more important than ever in the job market today- key areas like networking, leadership, collaboration, team-work as well communication have a pre-requisite of ‘a powerful image’ that works to achieve great benefits. Branding will therefore allow you to build trust and community from the most prospective clients and employers.
One question that is often raised in this regard is how personal branding is different from self-promotion. The term self-promotion is often interchanged with “personal branding” yet in reality- they mean quite different things. Branding is about authentication more than flashy affairs- it is about not making noise, but an impact.
When promoting your abilities and skills, the target is goodwill, better solutions and your efficiency to scale impacts. This is where you create an imagery of your capabilities to put your best foot forward when anyone introduces themselves to you. How you talk about yourself is surely an important factor determining your personal branding, but it is not all. To be a strategic leader, to be strong-headed, smooth in negotiations and the one that always persuades an impact- it is more about efforts to actions than words.
Now that we know all the many reasons why personal branding has become more important than ever today, we are set to learn how we actually do so. Ann Bastianelli, in her TEDx speech elucidates on how introspection plays a huge role to begin with. We must ask ourselves about what we want to be defined as, and what we have to offer to every opportunity that is waiting for us in the future. Some key suggestions-
Be authentic, be real, it’s more about acceptance than trying to change all that you are. Embrace your uniqueness.
Find what you are good at and make that your personal brand.
Have strong values, be loud about your opinions- your presence should command attention and not seek.
Spend time to introspect and engage actively with own thoughts, feeling and emotions.
Telling your story is so much important. Let people know you more, don’t be afraid to be vulnerable.